A New Kind of Home Buyer: Tips for Marketing Your Home to Millennials

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A young millennial couple standing in front of the home they've just purchased.

Millennials get a lot of flack, but they’re an important part of the real estate market. In fact, they make up the largest generational percentage of home buyers right now!

So, if you’re planning on selling your home soon, it’s important to keep the average millennial home buyer in mind. This generation is unlike any that’s come before it, and the way they buy everything (from laundry detergent to life insurance) is unique.

When it comes to catching the eye of the discerning millennial home buyer, here’s what you need to do:

Create a Strong Internet Presence

It goes without saying that millennials rely on the Internet for, well, everything. This isn’t unusual: the Internet makes every kind of shopping easier and more accessible.

As such, giving your home an effective online presence is key. It needs to be easy to find via the most popular home-buying networks, and it has to look great no matter the screen size. After all, more home buyers than ever before are using their smartphones to find their dream home.

Don’t Underestimate the Importance of Professional Listing Photos

A beautiful modern kitchen.

Because millennials rely on the Internet to search homes for sale, your home’s photos have to stand out in a big way. After all, with the right photographer even the smallest home can look like a palace.

So, don’t skimp on this expense! Great photos could be the difference between a home selling within hours, and a home languishing on the market for months.

Show How Your Home Will Improve their Lifestyle

Millennials are looking for homes that will improve their lifestyles and be close to wherever they need to be during the week. As you market your home online, be sure you’re highlighting both its features and location in your listing description.

Tell an exciting story of how much better their life will be once they buy your home! Craft your listing description to carefully touch on all the best parts of your home and its surroundings, and let buyers know exactly why they need to buy it.

Know What Millennials are Looking for in a Home

A pair of hands typing on a smart phone.

So, what are millennials looking for anyway? Market research finds that millennial buyers are attracted to affordable homes with eco-friendly and smart features. If your home has any green features or environmentally friendly add-ons, you’ll definitely want to highlight them.

In addition, if you’ve outfitted your home to accommodate any smart features that use technology—like a Nest thermostat or other Smart Home appliances—be sure to mention that in your listing description and social media promotion.

Use a Pro to Market Your Home

The easiest way to market your home to millennials? Work with a real estate specialist who understands this unique market—and how to best target real estate’s next generation of buyers.

Give us a call today for more information about selling your home to millennials!

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The Best Smart Home Technology for Upping Your Home’s Value

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Repainting the walls, updating the kitchen and bathroom, replacing the hot water heater—there are ways to increase your home’s value that stand the test of time. But as the market and the priorities of buyers change, there are newer, more popular ways to get a high return on your investment!

Smart home technology is becoming a bigger factor for buyers, and it’s not hard to see why. Things like smart appliances, high-efficiency lighting, and programmable thermostats aren’t only convenient, but they also save you money on utility bills! Lucky for sellers, smart home technology is pretty affordable compared to other value-boosting projects and can increase your home’s resale value by a few percentage points.

Whether you’re selling your home soon and looking to get top dollar or just curious about your options, take a look at our guide to the top smart home technology to install in 2019.

Smart Appliances

A new kitchen with new appliances.

Pretty much every appliance in your home has a “smart” option—refrigerators, washers and dryers, faucets, ovens, you name it. Smart fridges can self-adjust the temperature and create grocery lists, smart ovens allow you to check how much time is left from your phone and preprogam recipes, and smart washers will run during the most cost-effective time of day.

As far as what to install, you don’t have to replace every appliance with a smart version, but think of what’s most practical. Since kitchens and bathrooms are priorities for buyers, consider replacing the fridge, oven, or faucets.

Smart Security System & Locks

A smart lock on a door.

Installing a smart security system is one of the most popular smart improvements you can make. According to T3 Sixty’s recent survey of buyers interested in smart home technology, the largest amount of interest was shown for smart security systems.

The security includes anything from cameras that upload footage to a virtual database to locks enabled by wifi. Some companies, like Nest, Ring, and SimpliSafe, offer bundle packages with alarms, cameras, and smart doorbells. Since security is such a high priority for buyers, these systems will likely show one of the highest returns on your investment.

Smart Lighting

A lightbulb sitting in grass.

You know those lights that turn on when you clap? This is the next level. Not only can smart lighting be controlled via apps, but it can also be set to trigger under certain conditions, like when you walk by or when you leave for work. Forget to switch the lights off before leaving? No problem—you can just turn them off from your phone!

It’s recommended to buy a starter pack, since those come with light bulbs and other supplies you’ll need for setup. Once that’s all installed, most systems are compatible with smart speakers like the Amazon Alexa and Google Assistant.

Smart Thermostats

A smart thermostat.

Buying a home is a big investment, so if you can show potential buyers how your home can help save them money, it’s going to make your property that much more desirable. According to studies conducted by major smart thermostat providers like Ecobee and Nest, homeowners saved 23% in heating and cooling costs (Ecobee) and around $150 annually (Nest). You can even estimate what the savings in your home might look like with an energy calculator!

The most popular smart home thermostats are Ecobee and Nest, which will run you around $200 – $300. If you’re interested in a budget option that will still look flashy to buyers, check out Honeywell. Of course, each system offers different features, so be sure to do a little research beforehand.

Smart Blinds

Blinds.

Smart blinds are a little more of a cosmetic perk for buyers, but they do have their money-saving benefits. You can set the shades to open or close based on peak sunlight times or the temperature of your home, which saves a few extra dollars on heating and cooling here and there. They also add an extra layer of security and convenience to the home, both of which are big selling points for today’s buyers.

Depending on the model you get, you can control your smart shades through an app, a smart hub, or even just your voice. You can even coordinate them with other smart features in your home, like the lighting or smoke detectors!

Check out options like the Serena smart shade by Lutron, the Pella Insynctive line, or Ikea’s upcoming August line.

Getting Ready to List Your Home?

While smart home technology might be one of the most popular ways to up your home’s value right now, there are plenty of other options. Give us a call, and we’ll be more than happy to walk through your home and recommend a few value-boosting improvements!

Already ready to list? Let us know, and we’ll help you find the best listing price for your home—with all of your recent upgrades taken into account.

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